InPostLinks is one of the many available sponsored posting systems on the market. But what does it offer to the blogger?

With InPostLinks (IPL), you are given a link to write to and it is up to you what you write about, as long as you use the link in a natural sounding sentence. They do ask that they posts are at least 200 words long, but do say that as long as the post has plenty of content, then anything above around 150 words is acceptable.

That’s how it is described anyway! In practice, it is very close to that but the post must be closely related to the link text. It is not sufficient to write an unrelated post and then slot in the link naturally.

What I like about this system is that the system is more open to the way bloggers work. There aren’t so many reviews of the post and you are not allowed to review the website or product, so disclosure is not needed. Best of all, 30 days after the post goes live you get paid the agreed fee straight into your PayPal account. No waiting for a minimum balance. If the offer was $1.50, then $1.50 arrives, PayPal charges pays, 30 days later.

But that is where the downfall of the system is – the payments. It is quite often difficult to find the higher paying posts. It could be because I am UK based and many require US blogs, but also a lot of the opportunities make silly offers, such as $2 for a post on a PR5 closely themed blog.

This means that when the $2 / $3 offers come through for PR3 blogs they are grabbed up in seconds. There is no allocation by the advertisers of which bloggers the opportunities go to, it is just a free-for-all first come first served. So although I often see good opportunites appearing on the screen, they are all usually greyed out as they are already taken.

To join, your blog must be 90 days old and have at least 20 posts of 200+ words. If you submit multiple blogs then only 1 blog can take each opportunity, which with the speed they vanish at is a good thing.

I would expect that the most work would be available for those blogs with a good PR that want lots of opportunities, but are not too worried about not getting the full value with each posting. A good way to build up an income, but with a low PR blog (PR1 and below), I don’t think you would get much work. Definitely not if you are not US based!